Understanding individual motivation allows people to benefit more from their potential strengths and allows teams to benefit more from the complementary potential of those in the team — leading to greater personal satisfaction, productivity and co-operative interaction.
MPA enhances personal development and balanced decision-making — alone and in groups. MPA also provides practical guidelines for effective and strategic people management — also enabling better talent development and retention.
MPA was developed by Warren Lamb in the 1940's and '50s, building upon the innovations of movement theorist Rudolf Laban and management consultant F. C. Lawrence.
Over 30,000 individuals—primarily those involved in senior management—have made use of MPA-Profiles, and some companies and multinational corporations have continued their success with MPA for over three decades. See coaction.dk for a list of professional references.